International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE)

IJCRSEE Editorial Team; Žaklina Spalević; Bojana Milosavljević; Sanja Marković

doi:10.23947/2334-8496-2024-12-1-209-217

Authors

Žaklina Spalević Faculty of Tourism and Hotel Management, Belgrade, Republic of Serbia https://orcid.org/0000-0001-8502-2038
Bojana Milosavljević Academy of Applied Studies of Kosovo and Metohija, Department Zvečan, Republic of Serbia https://orcid.org/0000-0002-8322-7598
Sanja Marković Academy of Applied Studies of Kosovo and Metohija, Department Zvečan, Republic of Serbia https://orcid.org/0000-0002-4208-5159

DOI:

https://doi.org/10.23947/2334-8496-2024-12-1-209-217

Keywords:

e-tourism, internet, legal regulations, artificial intelligence, user safety

Abstract

E-tourism has become a key component in the tourism industry and allows travelers to easily access information about destinations and services via the Internet, facilitating their travel planning process. Through e-tourism, travelers can research destinations, plan trips, book accommodations, purchase transportation tickets, and explore tourist attractions through online resources. Also, this area helps tourism businesses to effectively promote their services, communicate with clients and manage reservations. E-tourism represents the integration of information and communication technologies in the tourism sector. This concept encompasses the application of digital technologies such as the Internet, mobile applications, online reservation systems, web platforms and social media to improve aspects of travel and tourism. The legal foundation of educational procedures utilizing artificial intelligence algorithms in e-tourism holds significant importance because of the multitude of potential legal complexities and obstacles that could emerge. The Republic of Serbia, like many other countries, is working on improving its regulations in order to enable the development of e-tourism and at the same time ensure the protection of the interests and safety of travelers.

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