e-learning, student preferences, conjoint analysis, heterogeneity, segmentation


The aim of this paper was to determine students’ preferences towards e-learning environment in order to select and design its components that suit the needs of student’s best. The research was implemented using conjoint analysis. Three dimensions of interest were considered: e-learning technology, teaching method and knowledge assessment and the results show that knowledge assessment is the most important e-learning attribute for both traditional and online students. Adding into consideration the teaching method as well, further analysis showed that students can be profiled in two segments: oriented on results or process, which can be used at the beginning of studies to adjust e-learning environment. Research findings emphasized student preferences as essential for designing e-learning system, while student satisfaction turned out to be a key factor determining their persistence for studying in e-learning environment. Finally, recommendations for improvement of existing e-learning system were given.


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How to Cite

Kuzmanović, M. ., Andjelković Labrović, J. ., & Nikodijević, A. . (2019). DESIGNING E-LEARNING ENVIRONMENT BASED ON STUDENT PREFERENCES: CONJOINT ANALYSIS APPROACH. International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE), 7(3), 37–47.