International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE)

IJCRSEE Editorial Team; Ivan Trifunović; Žaklina Spalević; Stefan Zdravković; Gabrijela Dimić; Miloš Ilić; Dobrivoje Dubljanin

doi:10.23947/2334-8496-2025-13-1-207-215

Authors

Ivan Trifunović Tourist Organization of Vrnjacka Banja, Republic of Serbia https://orcid.org/0009-0009-7100-8628
Žaklina Spalević Singidunum University Belgrade, Faculty of Tourism and Hospitality Management, Republic of Serbia https://orcid.org/0000-0001-8502-2038
Stefan Zdravković MB University Belgrade, Faculty of Business and Law, Republic of Serbia https://orcid.org/0000-0002-0047-3356
Gabrijela Dimić Academy of Technical and Art Applied Studies, Belgrade, Republic of Serbia https://orcid.org/0000-0003-4233-540X
Miloš Ilić Toplica Academy of Applied Studies, Prokuplje, Republic of Serbia https://orcid.org/0000-0002-9696-2874
Dobrivoje Dubljanin Tehcnical Faculty in Bor, University of Belgrade, Republic of Serbia https://orcid.org/0009-0001-3210-9786

DOI:

https://doi.org/10.23947/2334-8496-2025-13-1-207-215

Keywords:

behavioral cultural intelligence, uncertainty avoidance, legal system and cybersecurity, cultural heritage, foreign tourist destinations

Abstract

The development of information technologies and transport services has significantly facilitated the organization of business and tourist trips to countries worldwide. Consumers’ decisions regarding which tourist destination to visit are determined by numerous factors. The research examine the effect of behavioral cultural intelligence, uncertainty avoidance, the legal system and safety, as well as cultural heritage on the choice of foreign tourist destinations. The empirical research was conducted using a survey method in the Republic of Serbia during 2024 on a sample of 388 respondents, whose responses were analyzed using the statistical software SmartPLS4. The results showed that uncertainty avoidance has a negative impact, while behavioral cultural intelligence, the legal system and safety, and cultural heritage have a positive impact on the choice of foreign tourist destinations, providing valuable information for marketers of multinational companies.

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